Called a true magician by some, Jay Jeffers displays the sophisticated yet playful spirit of his work in his new book, Be Bold: Bespoke Modern Interiors. He shares with us what every home should have and his favorite Viyet pieces.
What inspired you to become a designer?
My degree is in marketing and I moved to San Francisco to become an advertising tycoon. Working for the Gap in their advertising department, I realized pretty quickly it was not going to give me the creative outlet I craved. I took a night class through Berkeley Extension on the “Introduction to Interior Design.” Loved every minute of it!
Where is your favorite space in your home?
I have spot on the far end of the sofa that is right next a fantastic table full of objects I love, and peers out the window to San Francisco. That happens to be where I am right now.
Besides design, what is another passion you have?
AIDS/LifeCycle provides lifesaving services offered by San Francisco AIDS Foundation and the Los Angeles LGBT Center. For the past two years, I’ve been honored to have raised funding and participated in the 545-mile bike ride from San Francisco to LA, and I look forward to continue doing so in the future.
Do you have any advice for mixing design styles?
Edit. Every style does not need to be represented. And watch your scale. A giant sofa next to a tiny chair is never good.
For those designing for the first time, what is one piece of advice you would give to them?
Antiques are a must – I don’t care if it is vintage that you bought for $200 or a period antique that you bought for $200k, antiques are the soul of a space. You need that piece that isn’t perfect, that already has scratches, character, and stories. Everyone should take comfort in having something older than themselves in their home!
Finish the sentence: Every room needs to feel like it’s been collected over time. It needs to feel like someone lives there.
If given a blank canvas, what is the first item you would choose to inspire the rest?
Do I have a blank check as well? If so, a piece of art. If not, an antique’s style will set the tone.
Who is your ultimate design icon?
Ultimate is probably David Hicks. He mixed color, pattern, and period pieces, and invented the tablescape – grouping accessories and the objets d’art you love on a table for display.
What colors are you loving at the moment?
I’m into greens – emerald and mossy greens alike. I’m also into fantastic coral and blush tones, though using sparingly as they are very on-trend right now.
When decorating, where should people splurge and where should they save?
When you buy quality, you only cry once. Splurge on anything you want to keep forever. We save on kids’ rooms, playrooms, and family rooms that will get heavy use and need updating both in terms of wear and style.